Friday, March 1, 2013

LFW: Tata-Naka

DESIGNER NAMES: Tamara and Natasha Surguladze

BACKGROUND: The designers studied at Central Saint Martins and set up their label upon graduation.

SIGNATURES:
“As the two of us work together, our designs often reflect the contrast of two opposites and reveal the dual nature of the brand. Our collections explore the unexpected; we play with the illusory but always maintain a sense of humour. One of our signatures is our in-house prints that are based on our paintings and photography. We always aim to create timeless pieces for our customers: pieces with which they will fall in love.”

IDEAL CLIENT: “She is adventurous and romantic, with a great sense of humour. She doesn’t feel the need to follow the trends but is capable of creating her own unique style.”

THE COLLECTION: “This collection is inspired by first love set in a 1980s American high school.”
CULTURAL INFLUENCES: “Musical and artistic references play a big part in providing us with inspiration – past collections have taken their starting point from a range of subjects as diverse as the music of Motown, the tribal art of West Africa, Pina Bausch, Slim Aarons, The Maharaja Exhibition, 1950s romance comics and Irving Penn! Anything that we find interesting could trigger the imagination!”

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